The 2030 Reality Check

AI is changing how we market, sell, build audiences and run events — fast. But are our teams changing with it?

About This Evening

Join a small group of senior peers from across Marketing, Sales, Events and Commercial for the next 2030 Reality Check: an informal evening to connect, exchange experiences and compare notes on some of the questions facing our industry as we look towards 2030.

Over cocktails and canapés, we'll get the conversation going around a few provocations:

• AI is already changing how we work. But are our people and leaders keeping pace?
• Are we making smarter decisions, or simply doing the same things faster?
• How much of what we do is genuinely driven by data and insight versus instinct and habit?
• Are we building audiences strategically, or still relying on buying more names?

We'll also hear a short perspective on Powered by AI, Perfected by Human — before opening the conversation back to the room.

What To Expect

There are no lengthy presentations and no packed agenda. Just 90 minutes of good conversation, new connections, cocktails and canapés with people tackling many of the same questions you are.

By invitation only. Places are deliberately limited.